TikTok is introducing a new feature that allows them to reduce the volume of AI-created content appearing in their feeds. This initiative comes as the company announced that it now features in excess of 1 billion content made with AI.
Testing and Rollout
The new functionality is being tested over the next few weeks before a widespread release. This development coincides with a surge in content created by AI, driven by emerging video-generation tools.
The Broader AI Trend
It has been noted that nearly one in 10 of the fastest-growing content creators on another major platform only show AI-generated videos. A large amount of this output is considered “AI slop”, a term for inferior, bulk-generated content that is typically absurd or dreamlike.
“We know from our community that numerous viewers appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we want to give people the ability to see more or less of that, depending on their own preferences,” stated a platform representative.
Scale of AI Content
The platform disclosed that there are presently over a billion videos on its service identified as artificially created. Collectively, over 100 million media items are uploaded to the app every day, making AI content a minor percentage of its overall inventory.
How to Adjust Settings
Members will be capable of reduce or increase the volume of AI-generated videos they watch by using the content preference feature in the platform and selecting “AI-generated content”. Other topics that can already be adjusted under the setting encompass politics, clothing, cosmetics, and movement.
AI Disclosure Rules
Its guidelines oblige creators to identify convincing AI-generated content, and it forbids dangerous deepfakes of public figures or emergencies. Any realistic artificial content that is not labeled can be deleted under its terms of service.
In addition, the app will from now on add an AI-generated tag to content created with its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This action is intended to stop users from seeking to circumvent the labeling process.
Responsible AI Funding
The platform is also introducing a $2m awareness program for experts and groups to produce informative material about using AI responsibly. This program will benefit non-profit groups focused on training programming and robotics.
Platform Protection
The video-sharing app has justified its content review process, during controversy over plans to cut jobs for numerous review team members in the United Kingdom. It is set to eliminate 439 jobs in its content moderation division in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by machine-led review.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by humans. The platform reported a 76% decrease in shocking and graphic content seen by content reviewers over the last 12 months due to intervention by its AI tools.
It is vital to balance staff and AI to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s very important to minimize viewing of unsafe media as rapidly, which is why a extensive automated help is proving valuable work at speed.”
